![]() Additionally, there are over 30 caterers who dedicatedly prepare and deliver meals at offices. M-Kula also has partnerships with Jumia’s online eatery Jumia foods and K.tchen who deliver foods to offices within Nairobi. Food is a basic human need, and a great way to get employees motivated and create an emotional connection between them and the company,” Added Ribeiro.Ĭurrently, M-Kula has over 360 outlets, ranging from kiosks that serve meals between Sh100 to Sh300, restaurants that offer lunch from Sh200 to Sh400, various middle level food chains and high end food courts that charge between 300 and 1, 200 per plate served. “Employers are realising they need to provide more than a pay cheque to keep their teams motivated. This will ensure that households can get this benefit without a logistical headache,” Ribeiro said.Apptivate notes that, since the inception of the application, it has recorded there has been a growing number of signups from companies who are adopting the lunch provision concept.Īs the company eyes expansion to larger markets, Neil Ribeiro urges more companies to take advantage of the tax-free lunch scheme inscribed in Kenyan laws to achieve shared growth with their employees. “We have negotiated special baskets with Jumia, Tuskys, and Chandarana Food Plus countrywide with an in-store pick-up or home delivery option. ![]() The voucher, M-Kapu complements the government’s efforts of controlling the spread of the virus by allowing employers, government, religious organizations, individual donors, and non-governmental organizations to seamlessly fund and distribute essential food items to needy households through a digital wallet.ĭigital food baskets will help Kenya flatten the COVID-19 curve by ensuring poor households continue to get uninterrupted food supply when their breadwinners lose a source of income or are forced to survive on a pay cut. Ensuring that they and their families do not go hungry is one way to accomplish this,” said Ribeiro.īeneficiaries can transact at approved merchants countrywide based on their assigned limits settled by employers, individuals’ donors, and other organizations through Apptivate. “When your business turns and you want the employees to come back to work, you want to make sure that they are loyal, healthy, and motivated. Organizations can create M-Kapu accounts for their employees, upload a list of beneficiaries, and assign voucher value limits of between Sh100 and Sh28,000 to the beneficiaries. It is estimated that a family of 4 will need between Sh4000 and Sh8000 for a month of essentials.Īccording to a report by the Bankable Frontier Associates, over 80 per cent of Kenyans have decreased incomes and the expectation of significant adverse effects on financial well-being.ĩ4 per cent said food topped their list of immediate needs followed by Healthcare at 55 per cent, money for other essentials was at 38 per cent and rent at 36 per cent. The vouchers can be for any value to purchase household essentials like cooking oil, toiletries, milk, and dry foods like rice and sugar. He said promoting healthy eating using technology could make a bigger difference in containing the virus on a national scale. “While social distancing, hand washing, curfews, and quarantine can flatten the curve, we must also consider the role food and nutrients play in boosting immunity and help people especially in depressed households to fight the virus,” said Ribeiro. The firm allows organizations to create dedicated accounts for employees and other beneficiaries, set food value limits that can be redeemed in food stores and supermarkets, and Jumia Food countrywide.Īpptivate Africa chief executive officer Neil Ribeiro said the current restriction of movement has made it difficult for many households to put food on the table making them susceptible to infections on account of low nutrient intake and reduced immunity. Apptivate Africa has developed a conditional voucher for essential goods to help employees with reduced pay and vulnerable households to meet daily food needs and cope with COVID-19 Shocks.
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